This isn’t your average laundromat tale. It’s the story of how Blake and Noah, two real estate investors in a tiny town (population: under 1,000!), turned a struggling laundry business into a laundry pickup and delivery success story, generating 5 figures a month in just 5 months. Their secret? Smart marketing and a relentless focus on customer service.
Launching a Laundry Pickup and Delivery Service
Blake and Noah weren’t laundry experts. They were real estate guys who saw potential in a neglected laundromat. After a remodel, they added wash-and-fold. But their real turning of the tide was launching laundry pickup and delivery from the start, inspired by laundry guru Matt Simmons (check out his website: Curbside Laundries).
Thinking Outside the (Small) Town
Knowing their town’s limited customer base, Blake and Noah targeted nearby Athens (population: 125,000). They strategically designed their laundry pickup and delivery service to cater to this larger market.
Marketing Magic
Crawford Laundry’s marketing is excellent. Their ads are eye-catching, with professional photography and a consistent message that resonates with busy people.
Here’s what makes their marketing stand out:
High-quality visuals
 They invested in professional photography, and it shows.
Unified branding
Their message is clear, consistent, and instantly recognizable.
Customer-first approach
 They emphasize the benefits of their service, like saving time and reducing stress.
Building Trust, One Load at a Time
Blake and Noah knew they had to build trust, especially with a new service. They focused on exceeding customer expectations with high-quality service and actively sought feedback.
Here’s how they built trust:
- Free trials: They encouraged people to experience their service risk-free, all they asked for were honest reviews.
- Quality obsession: They prioritized consistent, high-quality service to keep customers coming back.
- Feedback loop: They listened and used customer feedback to continually improve their offerings.
The Proof is in the Pickup & Delivery
Crawford Laundry’s rapid success is a testament to their smart business strategy and effective marketing. In just a few months, they built a thriving business that’s still growing strong. Visit their website for some honest feedback: www.crawfordlaundry.com
Take a look at part 2., where we’ll break down their social media marketing tactics: https://www.curbsidelaundries.com/blogs/laundry-pickup-delivery-success-re/
Want to learn how Curbside Laundries can help you launch or grow your own laundry business? Visit Curbside Laundries.
