Social Media Marketing for wash and fold & pickup and Delivery

Ever wished you could just *poof* away that mountain of laundry? Turns out, a lot of people do! That’s why laundry pickup and delivery services are booming, and Crawford Laundry is a shining example of how to do it right. Lets talk about Laundry Pickup and Delivery Success with social media marketing tactics. These guys went from a tiny laundromat to a thriving pickup and delivery business doing 40+ pickups *a day*. What’s their secret?

Getting to Know Your Customers Like, Really Know Them

Crawford Laundry’s success started with understanding their customers. They noticed something interesting: people were hesitant to hand over their most personal items right away. So, they started with the “easy stuff” – towels, sheets, bulky comforters.

This built trust, and guess what? Once customers saw how awesome the service was, they started sending everything. It’s a brilliant strategy that shows how understanding your customer’s mindset can make all the difference.

The Power of Awesome Service and a Little Tech Magic

Of course, great service is a must. But Crawford Laundry takes it a step further by using Curbside Laundries software to keep everything running smoothly. This means no more lost orders, no more mix-ups, and happy customers all around.

They use the software to manage their routes efficiently, track orders, and even communicate with customers. This helps them provide a seamless and reliable experience that keeps customers coming back for more. One of the standout features is the route creation tool, which allows drivers to design and optimize their routes for maximum efficiency.

Crawford Laundry raves about Curbside Laundries’ incredible customer service. They’re always available to answer questions, provide support, and even offer workshops to help their clients succeed.

Curbside Laundries is constantly updating their software with new features and improvements, making it even easier for businesses like Crawford Laundry to manage and grow their operations. They even have a development roadmap and actively involve their clients in the process by sharing updates and getting feedback.

Building a Dream Team and Keeping Them Happy

Let’s be real, laundry can be a tough job. That’s why Crawford Laundry is super picky about who they hire. They have a solid training process and treat their employees well. Because happy employees = happy customers!

They have a unique “over-the-shoulder” training approach where new hires work alongside experienced staff for two weeks. This ensures everyone is fully prepared to deliver top-notch service.

Marketing That Actually Works

Think billboards are old school? Think again! Crawford Laundry uses a mix of online and offline marketing, including eye-catching billboards, social media engagement, and even cool branded hats and shirts. They’re not afraid to get creative and it pays off!

By following, liking, and commenting on local businesses in the area and wearing their branded merchandise, they have created a recognizable brand. Businesses and customers who had never heard of Crawford Laundry started to see them show up in their social media feeds often.

This clever approach helped them get noticed and sparked curiosity, leading to new customers and partnerships.

Lessons Learned Along the Way

Building a successful business isn’t always easy. Crawford Laundry faced challenges like finding the right employees and managing rapid growth. But their persistence and dedication paid off big time.

They even had to close their self-service laundromat to focus solely on their booming pickup and delivery service! This allowed them to streamline their operations and maximize efficiency.

Want to Start Your Own Laundry Pickup and Delivery Service and Achieve Laundry Pickup and Delivery Success?

Here’s their advice:

• Be patient: It takes time to build a loyal customer base.
• Hire amazing people: Invest in your team and treat them well.
• Use the right tools: Software is a must for efficiency and customer satisfaction.
• Market, market, market: Get the word out there and don’t be afraid to try new things!

Inspired by Crawford Laundry’s story? Check out their full interview in the video and learn even more about their journey to success!

Don’t forget to like and subscribe! And if you haven’t watched part 1. You can catch it here: https://www.curbsidelaundries.com/?p=11860&preview=true